Jan 31, 2022
In General Discussion
What is the SEO title? Today I want to talk to you about the SEO title or title , an important factor that you should know to improve the positioning of your website in search results. In addition, it will help you increase the visits to your pages. One of the essential elements to organically position a web page is this title. Therefore, designing it thinking about how to satisfy the needs of user searches will allow you to get a good place in the Google SERP. If you want to start writing original and attractive titles for search engines, don't miss out on reading this article with all the information you need to make them SEO optimized for your website. Thematic content menu What is SEO Title? What is the difference between the Title and the H1 tag? Why is the SEO Title important for organic positioning? How to design an SEO optimized Title? How does Google show the SEO Title after its last Update? Is it possible to modify the meta title or SEO title when it has already been published? What is SEO Title? The SEO title or title is a label that presents and summarizes the main topic of a page within the SERP (or results page) of a search engine. They are also known as tags or meta title. In itself, this SEO title is one of the main factors that allows search engine robots to know what the content of a URL is and helps them understand whether or not it is relevant to the user 's search intention. . In short, it is a tag that comprises a word or phrase that the 工作职能邮件数据库 user sees on the Google results page. Semantic SEO post SEO title example It's important to place the keyword as early in the title as possible and make sure you don't use more than 60 characters or 580px . On average, a proper SEO title uses between 45 to 60 characters in its text. A unique aspect of this DEO title is that it is not seen within a website, but appears only in the Google SERP, combining with the meta description and the URL, giving life to what we know as a snippet. And this snippet will be the one used and displayed by Google when it updates its search engine index. What is the difference between the Title and the H1 tag? Let's start by clarifying that the title tag is used exclusively for search results pages , that is, it is not seen within the web. Whereas, the H1 tag is reserved for the headline of the content of a page within our website. Title tag: tag that indicates what the content is about in the SERPs. This title appears only in search engine result indices. H1 tag: main title of a web page content and they always go inside the <head> element of the HTML code of each URL . We could say that the Title helps us to attract users to our page and the H1 tag to convince them to stay. The key is to create creative , persuasive and SEO optimized titles. Although both are different, it does not mean that one is better than the other. Both the meta title and the H1 tag have essential functionalities for SEO positioning, so they should not be ignored or duplicated. But what happens if we do not use any of these labels? By not placing the title tag, Google bots will have much more trouble recognizing the content of the page. On the other hand, if we do not use an H1 tag either, it will be more complicated for Google to position and identify the content of the website, assigning it a position with little relevance. Here is a clear example of the SEO title and the H1 tag: Example meta title post SEO SEM We see that the SEO title is: SEO and SEM: What are their differences? ”, as it appears in the Google SERPs. But, once we enter the website we find the H1 tag: “What are the differences between SEO and SEM? How to combine both strategies? This shows us that despite being the same page, each section has a unique and exclusive label . Example H1 Why is the SEO Title important for organic positioning? The meta title is one of the most important elements on any web page. In general, search tools constantly use html tags to identify the content of sites and to know what information those web pages contain. The two main reasons that make this SEO factor an essential aspect to position the content of a website are: 1. Influences Web Positioning Once you put the SEO title in the snippet of your page, this will be the title that Google will recognize when it performs its inspection to index the websites . The SEO title is in charge of telling Google which keywords it should rank the content for. On the other hand, this SEO factor is important in On Page SEO . In addition, many search engine optimization experts advise placing the most relevant keywords to achieve a better position in the results index.