Apr 09, 2022
In General Discussion
A few days ago, I read an article that analyzed the current situation in the coffee market. The article pointed out that even in today's coffee market, there are still great opportunities. Although the article always tried to bypass the hurdle of Ruixing Coffee, but later, it was found that it was always unavoidable. When it comes to coffee, we must talk about Ruixing. The author summarizes this phenomenon as the fact that the size of Ruixing Coffee has reached a point where it is difficult to ignore, even if the speed of Starbucks’ opening, can be regarded as a “static” existence in front of Ruixing Coffee. As the saying goes, the world's martial arts, only fast can not be broken. If you have to make a footnote for Ruixing Coffee’s yesterday, today and the upcoming tomorrow, it may be more appropriate. Rapid brand expansion, rapid financing progress, and Fax List rapid product iterative updates, Luckin Coffee uses its own practice to interpret for us the most essential way to win in business - fast. It is precisely because Luckin Coffee's fast play has been going on for so long that it can completely leave its competitors behind, and after it has quickly established a scale advantage, the so-called profitability Maybe sooner or later. So, what prompted Ruixing Coffee to get rid of the crisis of financial fraud, and how did it achieve a counterattack when the performance of the capital market was not satisfactory? The potential of the coffee market itself creates all this It needs to be clear that, whether it is an Internet model or a traditional model of Ruixing Coffee, one thing we cannot ignore is that Ruixing Coffee makes coffee. Therefore, if the coffee market itself does not have much demand and does not have much potential, it will be impossible for Ruixing Coffee to sing all the way, to the bottom of financial fraud, and then to achieve profitability and complete a counterattack.