Forum Posts

hremon716
Feb 24, 2022
In Questions & Answers
The preheader is often called the header, but it would be better called the summary ; it's that short line of text in the recipient's inbox that appears after the subject line. This is the part of the copy that incorporates the subject and provides an additional frame of reference to help the recipient get an idea of ​​the content of the email. Far from being a service available to recipients, the preheader is a strategic element that functions in the threshold of the marketing funnel as an element used to convince recipients to open an email, thus contributing decisively to increasing rates . of opening . Email pre-headers: what they are, what they're for, and some best practices Yet many companies still leave the pre-header blank. This is not a wise choice considering another study: average open rates of emails with a pre -header are shown in orange , and average open rates of emails without a header are displayed in blue . It's not a slight difference, and it will reflect in the final conversions. He explains and suggests without focusing exclusively on the sale Today, marketing is largely based on storytelling , on telling a story . The subject line is where the story should be told, anticipating the scenario recipients will find in the email. This means moving from a simple commercial approach to a more narrative approach . The subject line is a kind of business card: it is better not to tarnish it with a blatant invitation to purchase. The desire to sell is best left implicit . The screenshot below shows a series of emails from Monoqi, an e-commerce design brand that Image Masking Service stands out for its fairly high sending frequency (an average of three emails per day). Rather than selling, Monoqi's subject lines tell a story: each email draws attention to a design category , genre , style or catalog of home products. Highlight the advantage The ability of a subject line to highlight the benefit conveyed by the communication is closely related to the narrative dimension (you can find a case study digging deeper into the subject here). As we mentioned, no one wants to find an explicit invitation to spend money in their inbox. It is better to attract, seduce or persuade the recipient than to indicate an action to be taken (the call to action is a main element in emails, but it belongs to another level of text and certainly not to the subject line) . Be realistic and pragmatic about finding the benefit that best suits the product you offer, the season, and the tone of the brand. Avoid everything, even remotely, spam The keyword is transparency in this case as well. The recipient will be convinced by the offer , and certainly not by shouting ads and words, like the sold out and overused formulas like FREE!, AMAZING, or SUPER SALE. Emails become spam when they over-emphasize the supposed offer or benefits contained in the email: an excess of momentum that tends to characterize emails that, to all effect , are spam. Americans suggest shedding the focus on spam with some best practices summarized in a deliberately ambiguous acronym: SPAM Short Brief and concise (after considering what was said above regarding length). Charming Address the recipient by name and increase the degree of personalization. Attract attention Capture people's attention and stimulate curiosity. Meaning The meaning or poignancy of the subject line that can anticipate offers and content. Power words and emotional approach Each sector and sending category has specific words that are more sensitive than others: these are the power words to which recipients are particularly reactive and sensitive. A survey (albeit partial) of power words has been done by editor Karl Stepp, who calls them “power words for emotional selling.”
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hremon716
Feb 24, 2022
In General Discussion
The right subject line length? There are not any Be precise, exact, relevant Go long (but keep the key concept at the start) Write the pre-header and have it complete the subject line He explains and suggests without focusing exclusively on the sale Highlight the advantage Avoid everything, even remotely, spam Power words and emotional approach Call recipient by name Find out what works best with A/B testing Let's clarify once and for all the right subject line length and examine the details to pay attention to in order to increase the open rates of campaigns: from the pre-header to the powerful words, to an emotional approach. Email marketing is all about the details , even more so when discussing email subject lines: the hopes that an email will be opened , or otherwise forgotten or canceled . , rely entirely on the subject line. In short, the subject line is a handful of words loaded with the performance of one of the most important metrics: open rate . In this case, the details are those small and minimal steps that can shift the balance, attracting openings or inhibiting them . Today we want to dig deeper into this small but incredibly important line to understand where and how to optimize it, with the goal of increasing open rates. The right subject line length? There are not any Let's use data from GetResponse to answer this question: Analysis of approximately 2 billion emails has shown that the most used subject length by marketers is between 30 and 39 characters . This data overlaps with even more telling data: Subject lines that achieved higher open rates were between 90 and 119 characters long . A range of characters that blogs, E-Commerce Photo Editing Service ebooks and feature articles unanimously consider too long, "unrestrained". What should we deduce from all this? Just because a subject line is short enough not to be cut off by email clients doesn't necessarily mean it will have positive open tendencies. In short, subject length does not seem to be the crucial element or factor closely related to open rates. Breaking this common perception is in itself already a precious certainty. Be precise, exact, relevant These are therefore details rather than universally valid rules. The parameters to consider are more fleeting and related more to analysis and testing than to the number of characters. Paradoxically, one of these ephemeral parameters is specificity . Writing specific subject lines means bringing the “ core of the subject ” into the subject, the key concept that the email aims to communicate. Sometimes being specific requires including more text, and the first statistic given above relates to this: the emails opened most often are those with longer subject lines because they contain more detailed information. ; inevitably, short topics tend to be more generic and vague in the introduction to the message. On the other hand, how specific can you really be in 30 characters? 35% of recipients open emails based on their subject line alone; it seems logical to think that the more precise the information conveyed in an inbox , the greater the chances of involving, interesting and intrigue the recipients. Although this is not always the case. Sometimes being allusive and reticent is also rewarding. But we will see this aspect better later. Go long (but keep the key concept at the start) While it is now known that there are no particular limits for the length of a subject line, even the most talkative subjects still have constraints . Here's an example from one of our recent launches. Without respecting the 30 character rule, we kept the heart of the message at the beginning of the subject line. In doing so, the key concept is immediately readable, also from mobile devices.
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hremon716
Feb 24, 2022
In Questions & Answers
This type of message records average open rates 50 to 86% higher than those of regular newsletters. Learn how to create welcome emails with inspiration from 5 great examples. 2. Personalize emails In addition to inserting the full name of the person who will eventually interact with the user, add a dynamic field to address the recipient by name: two little tricks to create even closer relationships with interested users. How to personalize emails: dynamic fields 3. Develop automatic flows Define an email workflow that affects all phases of the funnel: they allow you to optimize the conversions of contacts already acquired and avoid new investments in lead generation. Marketing Automation: how to create an automatic email workflow? 4. Create and share original and quality content Engage, persuade and inspire the user on a deeper level than strictly push sales logic ever could. 30+ tested tools for better content marketing Application Once the user has submitted their course application, a new triggered message is sent: a welcome email containing a link to the online form to take the E-Commerce Photo Editing Service selection test. Impact on registrations The triggered email flow allows Talent Garden to strengthen its one-to-one relationship with users it has already acquired through ad campaigns. The proof of this greater involvement and relevance can be found in the results (which for the case study refer to the Master Business Data Analysis ) of the sending workflows. Welcome email | Download brochure * OR total 202.3% Welcome email | Download brochure* Total CTR 74.4% Welcome email | Application* OR total 179.3% Welcome email | Application* Total RC 75.4%
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hremon716
Feb 23, 2022
In General Discussion
Litmus research also indicates that for 34% of people, the subject line is the most important thing they consider when deciding whether or not to open an email. This is why defining the subject line of your B2B email newsletter is so essential . So what is the best type of email subject line you can use for your B2B newsletter? According to Find A Way Media's study of the best performing B2B newsletters, literal subject lines are effective and a good place to start if you're not feeling inspired. But if you have a great copywriter, consider opting for email subject lines that are smart, interesting, and intriguing . Ideally, your subject line will relate to the content of the email, otherwise subscribers might be disappointed when they open it. It's much better to meet their expectations. Keep email subject lines short, to the point, and try to evoke some emotion. Here are some examples : Vertical Videos for Instagram and Snapchat (Lumen5) Your Site in Shining Armor is Going Away (AppSumo) Three epic design tips for non-designers (Canva) 7. Customize Preview Text The preview text is the unsung hero of the email that opens. According to Litmus, 24% of people check it before deciding whether or not to open an email. The preview text is therefore another opportunity to tip the scales in your favor. In fact, Find a Way Media reports that using custom preview text actually improves the effectiveness of your email subject line. Here are some things you can do with preview text: Add more description of what's inside Personalize it to grab Image Masking Service attention Include a call to action Whatever you do, just avoid leaving the default preview text. It often looks unattractive. Improve content Once people open your email, its appearance and content will determine whether your B2B newsletter is actually effective. Our next batch of tips aims to help you impress your audience with your newsletter content. 8. Choose the right size Here's some good news: you don't have to create all of your newsletter content yourself. In fact, according to Find a Way Media, 69% of B2B newsletters consist of high-quality content , both from the company blog and elsewhere. This means you can spend time collecting the best content you can find related to your business and use your B2B email newsletter as a summary of that content. Of course, not everyone agrees. Boston Content says you need to keep your newsletter targeted for best results. Our view is that there is no wrong or right, only what is right for your business and your audience. We will see how to understand it in our last advice. 9. Keep emails short For B2B email newsletters, Find a Way Media found a link between length, design and effectiveness, with longer emails tending to have the worst design and the worst results. Their research showed that the average length of B2B email newsletters was 273 words, and top performers were even shorter at an average of 241 words . The bottom line: keep them short. This example from Designrr is just over 150 words:
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hremon716
Feb 23, 2022
In General Discussion
Another way to encourage prospects to sign up is to offer a lead magnet as a reward for doing so. What is a lead magnet ? It's an incentive you offer visitors in exchange for handing over their email address. A lead magnet is typically an eBook, checklist, worksheet, or other resource that provides value to them on a key issue affecting their business while showcasing what your business can do for them. You can also offer a content upgrade, which adds value to the content your visitors are currently viewing. FinnPR research shows that offering a lead magnet can boost signups 10x, and offering a content upgrade can boost signups up to 20x. We agree: At Sleeknote, offering a content upgrade helped us grow subscribers by 28.83% in just 30 days. So give it a try, and you can improve your signup process even further with E-Commerce Photo Editing Service our next tip… 3. Keep customers happy by showing value Anyone who signs up for your mailing list wants to see immediate value. There are several ways to do this. First, give your new subscribers instant gratification by delivering the lead magnet the minute they hit the submit button. You can decide to do this by: Have the main magnet open immediately Direct them immediately to the download page Note that you should still deliver it via email so people have access to it when they need it. Another way to show value is to personalize your thank you page. Instead of using the default option, change it to redirect or link to a valuable resource on your site. This will reassure people that they were right to sign up for your mailing list and help show off your expertise in your niche. Encourage subscribers to open your emails Our next batch of performance tips for your B2B newsletter focuses on getting subscribers to open your emails. Believe it or not, although email is the main communication tool for professionals, a large number of emails are never opened . Follow our next set of tips to turn the tide with your B2B newsletter. 4. Authenticate your emails Did you know that 21% of emails sent never reach the recipients' inbox? We're not talking about spam; these are emails that never even manage to be marked as spam.
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hremon716
Feb 23, 2022
In General Discussion
Does the mere thought of becoming active on LinkedIn give you chills? Why? You are or intend to become a marketing expert, so personal branding should be an easy task for you. If you know what it takes to promote a product, then you should definitely feel comfortable promoting yourself . First of all, networking is fun. However, it is also essential to your professional and personal growth . When you connect with important people from various industries, you learn from them. Fortunately, LinkedIn makes networking easy. You just need to develop the perfect profile and start making connections . Here are some tips to help you: Your profile must be awesome . Use a custom URL, find the perfect profile picture, and pay close attention to how you write the summary. Show some facts and figures that prove the success of your projects. Start making connections . You want to get in touch with other marketing experts, as well as with leaders in the sector that interests you. Don't be afraid to start conversations; that's what LinkedIn is all about – to build business relationships. Now you might be wondering: what does networking have to do with leadership? Many! Networking practice teaches you how to impress strangers with just a few words . It forces you to act with the confidence of a leader. Moreover, you are trying to create business opportunities that would lead you and your E-Commerce Photo Editing Service team to better results. 3.Communications You may be an excellent marketer. You can develop almost any leadership skill that would set you up for success. But if you do n't have extraordinary communication skills , you can't be a good leader. A great leader is defined and recognized by their ability to communicate their goals and intentions . Through good communication, they inspire team members to do a better job. There are four main communication skills you need to master: Listen. This is where you start. When someone talks to you, it's not just about understanding the essence of their message. It's about understanding the big picture, so you can develop effective communication from there. When listening to someone, you need to maintain eye contact . This is a basic gesture to show respect. Pay attention and listen to every word they say without thinking about you in the meantime. Just get their point across, but don't do it in a tense way. You should never interrupt someone while they are talking, no matter how long it takes. If you want to address specific points from the discussion, feel free to take notes. Finally, it is important to have an open mind. Not everyone can have the same opinion as you. Maybe that person has a point that can make you change your approach. Maybe their feedback can help you improve this project .
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